--- title: "Privacy Policy | BHL Underfloor Heating Ltd" description: "How BHL Underfloor Heating Ltd collects, uses, stores and protects your personal information under UK GDPR." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "BHL Underfloor Heating Ltd", "telephone": "+441615311141", "email": "hello@bhl.direct", "address": { "@type": "PostalAddress", "streetAddress": "Stanley Green Trading Estate, Unit G035, Duke Ave, Cheadle Hulme", "addressLocality": "Cheadle", "postalCode": "SK8 6RX", "addressCountry": "GB" }, "areaServed": [ "Wilmslow", "Alderley Edge", "Bramhall", "Cheadle", "Cheadle Hulme", "Prestbury", "Macclesfield", "Sale", "South Manchester" ], "openingHours": [ "Mo-Fr 08:00-17:00" ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "08:00", "closes": "17:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Saturday", "Sunday" ], "opens": "00:00", "closes": "00:00" } ], "priceRange": "£££" }, { "@context": "https://schema.org", "@type": "Organization", "name": "BHL Underfloor Heating Ltd", "legalName": "BHL Underfloor Heating Ltd", "url": "https://bhl.direct", "telephone": "+441615311141", "email": "hello@bhl.direct", "foundingDate": "2020", "taxID": "12999659", "contactPoint": [ { "@type": "ContactPoint", "telephone": "+441615311141", "contactType": "customer service", "areaServed": "GB", "availableLanguage": "English" } ], "address": { "@type": "PostalAddress", "streetAddress": "Stanley Green Trading Estate, Unit G035, Duke Ave, Cheadle Hulme", "addressLocality": "Cheadle", "postalCode": "SK8 6RX", "addressCountry": "GB" } }, { "@context": "https://schema.org", "@type": "WebSite", "name": "BHL Underfloor Heating Ltd", "url": "https://bhl.direct", "inLanguage": "en-GB", "publisher": { "@type": "Organization", "name": "BHL Underfloor Heating Ltd" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://bhl.direct/" }, { "@type": "ListItem", "position": 2, "name": "Privacy Policy", "item": "https://bhl.direct/privacy-policy" } ] } ] --- [0161 531 1141 ](tel:+441615311141) [hello@bhl.direct](mailto:hello@bhl.direct) Mon-Fri 8:00 AM - 5:00 PM [![BHL Underfloor Heating Ltd](/assets/bhl-logo-Dw8GIkgL.png)](/) [About](/about) [Services](/services) [Retrofit Floor Milling](/services/retrofit-floor-milling)[Retrofit Domestic Installations](/services/retrofit-domestic)[New Build Underfloor Heating](/services/new-builds)[Air Source Heat Pumps](/services/air-source-heat-pumps)[Servicing & Maintenance](/services/servicing-maintenance)[Fault Diagnosis & Repair](/services/fault-diagnosis-repair)[Smart Thermostat & Zonal Control](/services/smart-thermostats)[Commercial Installations](/services/commercial)[Consultancy & System Design](/services/consultancy-design)[All services →](/services) [Areas](/areas) [Wilmslow](/areas/wilmslow)[Alderley Edge](/areas/alderley-edge)[Bramhall](/areas/bramhall)[Cheadle](/areas/cheadle)[Cheadle Hulme](/areas/cheadle-hulme)[Prestbury](/areas/prestbury)[Macclesfield](/areas/macclesfield)[Sale, Manchester](/areas/sale-manchester)[South Manchester](/areas/south-manchester)[All areas →](/areas) [Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) [0161 531 1141](tel:+441615311141)[Request Estimate](/contact) [Home](/)/ Privacy Policy Legal # Privacy Policy Last updated: 27 May 2026 ## 1\. Who we are BHL Underfloor Heating Ltd (Companies House 12999659) is the data controller for the personal information described in this policy. You can contact us at hello@bhl.direct or 0161 531 1141. Our registered address is Stanley Green Trading Estate, Unit G035, Duke Ave, Cheadle Hulme, Cheadle, SK8 6RX. ## 2\. Information we collect We collect information you provide directly through our contact form, by phone, or by email, typically your name, address, postcode, phone number, email address, and details of the project you are enquiring about. When you visit the site we also collect standard analytics data (pages viewed, device type, approximate location) using privacy-respecting cookies. ## 3\. How we use your information We use your information solely to respond to your enquiry, arrange and carry out surveys and installations, manage warranties and after-care, and meet our legal and regulatory obligations as an MCS-accredited installer. We will never sell your data, and we will not share it with third parties for marketing purposes. ## 4\. Lawful basis Under UK GDPR we process your information on the basis of (a) your consent when you submit an enquiry, (b) the performance of a contract once you instruct us to carry out work, and (c) our legitimate interest in maintaining accurate business records and protecting our warranty obligations. ## 5\. Sharing your information We share limited information with: MCS and our certifying bodies when required to register an installation; the Department for Energy Security & Net Zero where you apply for the Boiler Upgrade Scheme grant; our cloud service providers (email, accounting, CRM) under appropriate data processing agreements; and HMRC where required by law. ## 6\. How long we keep it Enquiry records are retained for 24 months. Installation, commissioning and warranty records are retained for the lifetime of the warranty (up to 12 years) plus 6 years to meet legal limitation periods. Anonymised analytics data may be retained indefinitely. ## 7\. Your rights You have the right to access, rectify, erase, restrict, or object to our processing of your personal data, and the right to data portability. To exercise any of these rights please email hello@bhl.direct. You also have the right to complain to the Information Commissioner's Office (ico.org.uk). ## 8\. Cookies We use only essential cookies required for the site to function and aggregated, privacy-respecting analytics cookies. No advertising cookies are set. ## 9\. Security We store personal information using reputable UK and EU-based cloud providers with industry-standard encryption at rest and in transit. Access is restricted to named members of the team on a need-to-know basis. ## 10\. Changes to this policy We may update this policy from time to time. The "last updated" date at the top of the page will always reflect the current version. ![BHL Underfloor Heating Ltd](/assets/bhl-logo-Dw8GIkgL.png) Cheshire's retrofit underfloor heating and air source heat pump specialists. Family-run since 2020, MCS-accredited and trusted by homeowners across the North West. [0161 531 1141 ](tel:+441615311141) [hello@bhl.direct](mailto:hello@bhl.direct) Stanley Green Trading Estate, Unit G035 Duke Ave, Cheadle Hulme Cheadle SK8 6RX [](https://www.facebook.com/share/1Zs2MgVjSr/?mibextid=wwXIfr)[](https://www.instagram.com/bhl.underfloor?igsh=M3ZldTNwOWUybG03&utm_source=qr) ## Services - [Retrofit Floor Milling](/services/retrofit-floor-milling "Retrofit Floor Milling in Cheshire, BHL Underfloor Heating") - [Retrofit Domestic Installations](/services/retrofit-domestic "Retrofit Domestic Installations in Cheshire, BHL Underfloor Heating") - [New Build Underfloor Heating](/services/new-builds "New Build Underfloor Heating in Cheshire, BHL Underfloor Heating") - [Air Source Heat Pumps](/services/air-source-heat-pumps "Air Source Heat Pumps in Cheshire, BHL Underfloor Heating") - [Servicing & Maintenance](/services/servicing-maintenance "Servicing & Maintenance in Cheshire, BHL Underfloor Heating") - [Fault Diagnosis & Repair](/services/fault-diagnosis-repair "Fault Diagnosis & Repair in Cheshire, BHL Underfloor Heating") - [Smart Thermostat & Zonal Control](/services/smart-thermostats "Smart Thermostat & Zonal Control in Cheshire, BHL Underfloor Heating") - [Commercial Installations](/services/commercial "Commercial Installations in Cheshire, BHL Underfloor Heating") - [Consultancy & System Design](/services/consultancy-design "Consultancy & System Design in Cheshire, BHL Underfloor Heating") ## Areas Served - [Wilmslow](/areas/wilmslow "Underfloor heating Wilmslow, MCS-accredited installer") - [Alderley Edge](/areas/alderley-edge "Underfloor heating Alderley Edge, MCS-accredited installer") - [Bramhall](/areas/bramhall "Underfloor heating Bramhall, MCS-accredited installer") - [Cheadle](/areas/cheadle "Underfloor heating Cheadle, MCS-accredited installer") - [Cheadle Hulme](/areas/cheadle-hulme "Underfloor heating Cheadle Hulme, MCS-accredited installer") - [Prestbury](/areas/prestbury "Underfloor heating Prestbury, MCS-accredited installer") - [Macclesfield](/areas/macclesfield "Underfloor heating Macclesfield, MCS-accredited installer") - [Sale, Manchester](/areas/sale-manchester "Underfloor heating Sale, Manchester, MCS-accredited installer") - [South Manchester](/areas/south-manchester "Underfloor heating South Manchester, MCS-accredited installer") ## Company - [About](/about) - [Our Work](/our-work) - [Reviews](/reviews) - [Contact](/contact) ## Opening Hours - Mon 8am – 5pm - Tue 8am – 5pm - Wed 8am – 5pm - Thu 8am – 5pm - Fri 8am – 5pm - Sat Closed - Sun Closed MCS Accredited NAPIT Registered RECC Member Gas Safe Register © 2026 BHL Underfloor Heating Ltd. Company No. 12999659. Built for Cheshire homes that deserve better heat. [Call Now](tel:+441615311141)[Request Estimate](/contact)