Privacy Policy

Last updated: October 2025

Welcome to BHL Underfloor Heating Ltd
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.bhl.direct or contact us through any other means.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Company name: BHL Underfloor Heating Ltd
Website: www.bhl.direct
Registered office: Minshull House, 67 Wellington Road North, Stockport Cheshire SK4 2LP
Email: hello@bhl.direct]
Telephone: 0161 531 1141
Company number: 12999659

We may collect and process the following personal information:

• Identity Data: your name, company name (if applicable).
• Contact Data: address, phone number, and email address.
• Technical Data: IP address, browser type, and how you use our website.
• Communication Data: any messages or enquiries sent via our website contact form, email, or social media.
• Marketing Preferences: your choices about receiving marketing communications.

We collect personal data in the following ways:

• When you fill in our contact or enquiry forms.
• When you email or call us directly.
• When you interact with our social media pages.
• Automatically through cookies and analytics when you browse our website.

We use your personal data to:

• Respond to your enquiries and provide quotations or services.
• Manage customer relationships and contracts.
• Improve our website, services, and communications.
• Send updates, offers, or marketing (only if you have opted in).
• Comply with legal obligations or resolve disputes.

We do not sell, rent, or trade your data with third parties.

We only process your personal data when we have a lawful reason to do so, including:

• Contractual necessity – to provide products or services you’ve requested.
• Consent – when you have given us permission (e.g., for marketing).
• Legitimate interests – to operate and improve our business.
• Legal obligation – when we must comply with the law.

Our website uses cookies to improve your browsing experience and understand how visitors use our site.

You can control or disable cookies in your browser settings. For more information, please refer to our Cookie Policy (if separate).

We may use tools such as Google Analytics to collect anonymised website usage data.

We may share your personal data with:

• Trusted service providers (e.g. hosting, IT, email, or analytics providers).
• Government bodies or regulators when legally required.

All third parties are required to respect your data and keep it secure.

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including any legal or accounting requirements.

You have the right to:

• Access a copy of your personal data.
• Request correction of inaccurate data.
• Request erasure (“right to be forgotten”).
• Object to or restrict processing.
• Withdraw consent (where applicable).
• Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us at hello@bhl.direct.

We take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access.

We may update this Privacy Policy occasionally. Updates will be posted on this page with the revised date.

If you have any questions about this Privacy Policy or your personal data, please contact us at:

BHL Underfloor Heating Ltd
Email: hello@bhl.direct
Website: www.bhl.direct
Registered in England & Wales